PhD in Communication, with a focus on Communication Strategies (UFSM, 2017), Master in Business Administration with a focus on Competitive Strategy (UFSM, 2007), and Bachelor in Advertising (UFSM, 2002). Currently an Associate Professor at the Federal University of Santa Maria (UFSM), working in the Department of Communication Sciences. He has been teaching in higher education since 2005.He has extensive experience at the intersection of academia, market, and organizational management. He coordinates the "Interactions between Academia and Market" Outreach Program, through which he promotes regional development and the integration of the innovation ecosystem. His active participation includes the Development Agency of Santa Maria (ADESM), the InovaCentro Innovation Ecosystem Governance Committee, and the organizing committee of Santa Summit (the main innovation event in the central region of RS). He also serves as a mentor for micro-businesses and startups in the ElevaStart program (InovaCentro/UFSM), coordinates the "Nuvem Jr." Junior Enterprise, and is the Pedagogical Coordinator of the UFSM Audiovisual and Sound Production and Research Laboratory.He has teaching and professional expertise in the areas of Business Administration and Communication, with emphasis on: Marketing and Strategic Communication; Entrepreneurship and Business Models; Organizational and Competitive Strategy; Communication Planning and Merchandising; Innovation Project Management; Audiovisual and Sound Production.With a background as an entrepreneur, he combines academic rigor with practical market experience. His previous experience includes coordinating undergraduate courses and production centers, as well as working as an audiovisual director and professional musician.