Graduated in Social Communication - Public Relations Qualification, from the Federal University of Rio Grande do Sul (1991). She has a master's degree in Management and Strategic Marketing from UCES / Argentina and a PhD in "Organizational Communication" from the University of Málaga / Spain, under co-tutorship with the University of São Paulo / Brazil. She is a professor in the Department of Communication Sciences at the Federal University of Santa Maria. She was a professor and academic manager at the Lutheran University of Brazil (1995 to 2020) and of the Undergraduate Courses in Public Relations and Advertising at Faculdades Integradas de Taquara (2002 to 2023). She was a member of the executive board of the Riograndense Press Association and was an effective advisor to the Federal Council of Public Relations Professionals, in the Latin America Integration Coordination (2001 to 2006) and as its President (2013-2016). And at the Regional Council of Public Relations Professionals RS and SC, she assumed the general secretariat and presidency (1995 to 2000). Currently, she is a research professor in communication management and coordinates, in Brazil, the transcultural research Latin American Communication Monitor (http://latincommunicationmonitor.com/site), promoted by Euprera. She is a member of the Research Group on International Communication and its Interfaces with Culture and Power in Organizations (dgp.cnpq.br/dgp/espelhogrupo/2602718326820702). She is also a guest professor of postgraduate courses (lato and stricto sensu) at Latin American institutions.