Eugenia Maria Mariano da Rocha Barichello is a Full Professor at the Federal University of Santa Maria (UFSM - Brazil). Permanent Professor of the Graduate Program in Communication and undergraduate courses in Public Relations, Advertising and Propaganda, Editorial Production and Journalism. She held a Senior Internship at the University College of London (UCL-UK), with a grant from the Coordination for the Improvement of Higher Education Personnel - CAPES (BEX 2384 / 14-0). She holds a Research Productivity Scholarship from the National Research Council (PQ2 CNPq). She was a Coordinator of the UFSM Post-Graduation Program in Communication from 2007 to 2013. She holds a PhD in Communication from the Federal University of Rio de Janeiro (UFRJ). She is the leader of the Research Group on Institutional and Organizational Communication (CNPq). She was coordinator (2013-2014) and vice-coordinator (2011-2012) of the Research Group on Organizational Communication of Compós. Coordinated the CAPES Project - MINCyt - an agreement signed between UFSM, UFRGS, University of Buenos Aires and University of Quilmes (Argentina), with financial support from CAPES between 2013 and 2014. She published 68 articles in specialized periodicals and 151 papers in annals of events. Author or organizer of 15 books and 40 chapters. She has guided 26 papers of Scientific Initiation and 135 doctoral theses, master's dissertations, monographs and postdoctoral supervision. Participated in 215 PhD viva, MPhil viva or Undergraduate viva. She is currently supervisor of 7 PhD projects. Coordinates 2 research projects. She works in the area of ​​Institutional Communication. The most frequent terms in the contextualization of her scientific production are: media communication, institutional communication, media visibility, university and communication, mediatization of social practices, media ecology, communication strategies, organizational communication, journalism, public relations.